You started your business, you have a store front, and you have your inventory. How do you attract your customers? Maybe you hang up a banner? Or maybe you run local ads in the paper or on the radio or TV? Maybe you send a bunch of postcards out in a direct mailing.. maybe you throw a grand opening party? Why do we do all of this? Simple, people (or in this case customers) want to join in on your excitement and we hope that this excitement translates into sales (and returning customers.)
Customers around a store front.
So why do we treat it differently when you set up your web site or Facebook page.. or both?
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Researching ways to improve scientist’s access to data. Programming software to solve humanity’s problems. Disseminating emergency preparedness knowledge. Sharing knowledge about science. Practicing amateur radio. Serving humanity through volunteer efforts. Drives a robot to work.
We want our web visitors to want to stay on our site, and we want our web visitors to buy from our site… right? Right. Yesterday I went looking on the web for an obscure part to repair a computer, after my usual suppliers came up empty I broke down and started running web searches. What do you know, I found what I was looking for on the first link. Gleefully I clicked.
For Sale : One Pickup Truck. $3000. obo.
I entered into what has to be the worst storefront on the planet. Images were generic and didn’t match the products, all of the store’s fifteen products were on the same page, and the shopping cart was a web form where you filled out the item numbers and e-mailed it to the “ship deportment”(yes it was that bad). Needless to say I backed out of there faster than a mouse who just heard a meow. Continue reading Do I trust this web site?→
Researching ways to improve scientist’s access to data. Programming software to solve humanity’s problems. Disseminating emergency preparedness knowledge. Sharing knowledge about science. Practicing amateur radio. Serving humanity through volunteer efforts. Drives a robot to work.
Sometimes it’s fun to see behind the scenes, an outtake or a blooper can be a great laugh. But it’s also a great way to learn about our process of web design.. so let’s take a moment and do just a little bit of that. Today I want to talk for a moment about photos.
Researching ways to improve scientist’s access to data. Programming software to solve humanity’s problems. Disseminating emergency preparedness knowledge. Sharing knowledge about science. Practicing amateur radio. Serving humanity through volunteer efforts. Drives a robot to work.
