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Why do local customers return to your store front – it’s simple, they come back for the personalized service, they come to see you and your sales-persons and their Continue reading Every Sale is Local!
You started your business, you have a store front, and you have your inventory. How do you attract your customers? Maybe you hang up a banner? Or maybe you run local ads in the paper or on the radio or TV? Maybe you send a bunch of postcards out in a direct mailing.. maybe you throw a grand opening party? Why do we do all of this? Simple, people (or in this case customers) want to join in on your excitement and we hope that this excitement translates into sales (and returning customers.)
So why do we treat it differently when you set up your web site or Facebook page.. or both?
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Bah!
A press release dropped into my inbox today, it seems 4.9 million (that’s 4,900,000) patients who were treated by military hospitals over the past 20 years have had their private data hacked. Social Security numbers, addresses, phone numbers and “some personal health data” was exposed. So how was this one done? 12 computer tapes containing “Personally identifiable and protected health information (PII/PHI)” were stolen. Now the military’s health service is paying for one years worth of credit monitoring.
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