All posts by Geof Franklin

Researching ways to improve scientist's access to data. Programming software to solve humanity's problems. Disseminating emergency preparedness knowledge. Sharing knowledge about science. Practicing amateur radio. Serving humanity through volunteer efforts. Drives a robot to work.

Do I trust this web site?

We want our web visitors to want to stay on our site, and we want our web visitors to buy from our site… right? Right. Yesterday I went looking on the web for an obscure part to repair a computer, after my usual suppliers came up empty I broke down and started running web searches. What do you know, I found what I was looking for on the first link. Gleefully I clicked.

A bottle of water.
For Sale : One Pickup Truck. $3000. obo.

I entered into what has to be the worst storefront on the planet. Images were generic and didn’t match the products, all of the store’s fifteen products were on the same page, and the shopping cart was a web form where you filled out the item numbers and e-mailed it to the “ship deportment”(yes it was that bad). Needless to say I backed out of there faster than a mouse who just heard a meow. Continue reading Do I trust this web site?

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Fire Drills

Recently I completed a disaster recovery plan for a friend. I updated the steps in their building evacuation workbook, developed an emergency call list and found they had a great start on their computer backups process but we found a large gap in the recovery portion of their plan.

They had a wonderful automated backup policy, each computer running a backup planA fire extinguisher. across their network to a file server that then burns the whole lot to a tape at the end of each week. They even tested their plan, recovering a computer from the daily network backup and from the weekly tape – I was delighted.

Continue reading Fire Drills

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Communication Overload

You’ve been told that you must open a web site, write in a blog, join twitter and facebook to help grow your business. So after countless hours of navigating sign-up forms and reading the fine print of the Service Agreements you finally have a social media presence. Flash forward a few weeks and you’re either overwhelmed – e-mails flood in, tweets keep chirping on your phone, facebook updates and requests have taken over your desktop and now you can not find the time to actually run your business – or you’re underwhelmed, you tweet, blog and send updates and there’s zero engagement. Sound familiar?

A calendar. Continue reading Communication Overload

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